Monday, September 7, 2026

Make some noise for the businesses and workers of West Michigan! Bring the family, earplugs, and an appetite for big trucks, ice cream and giveaways. Give a few hours of your Labor Day to honor and celebrate our local workforce which has built one of the best places to live in the entire country!

PARADE

9:15am: Parade begins! Trucks depart MillerKnoll in Zeeland

9:15am – approx. 9:45am: Trucks travel the parade route

Approx. 9:45am: Trucks arrive at The Holland Civic Center Place!

HOLLAND CIVIC CENTER FESTIVITIES

150 W 8th St, Holland, MI 49423

9:00am: Festivities begin! Face painters, balloon artists, music, guest speakers, etc..

Approx. 9:45am: Trucks arrive at The Holland Civic Center Place!

Approx. 10:00am: Truck display opens, give-aways, FREE Hudsonville Ice Cream!

11:30am: Event concludes

 

20th Anniversary!
Ice Cream

2026 PARADE SPONSORS

FULL THROTTLE

MKLogo_1
HH_Primary_Red-Dk
HIC Lockup Navy
KR-Logo1
WMI State Logo
IdeaLease-Logo1
Boar's_Head_logo
ve-logo-360w

REV

Gentex_Smarter_NEW
IOT-Logo
JH-Oil-Company-logo-v2
tps.mk-logo-official-300x93
mti-c-scaled-e1776270473294-1280x559
MeijerLogo-crop
ProVisionTransport
Transmatic Logo
Van Logo
WMFP_LOGO_Final
WHTC-June2016-Rev
Wildman_logo
ZFS-logo

IGNITION

A.D. Bos Vending Services
ALTL, Inc.
Arrowaste Inc.
Brink Truck Lines, Inc.
City of Holland
City of Zeeland
Flat Top Transport
HES-Holland Equipment Services
Macatawa Bank
Marine Corp Reserve-Lakeshore Toys for Tots
Midwest Construction Group
Premier Freight Management
Reliable Road Service
RM Trucking, Inc.
Royal Technologies
Royal Truck & Utility Trailer
Tennant Company
Tim's Towing Inc.
V-Max Transportation Inc.