Become a sponsor and join the parade!

The Labor Day Truck Parade and Ice Cream Social began in 2006 and has evolved into a highly anticipated community event. This annual event was created to honor and celebrate the products and employees of the Holland and Zeeland area businesses.

In 2011 the Holland/Zeeland Community Labor Day Truck Parade Foundation was created. The non-profit 501c3 foundation was developed to ground the event in the very community in which it serves. The foundation board is dedicated to ensuring the ongoing success of the Labor Day event and plans to make certain the parade remains true to its initial spirit and purpose.

Your generous support will ensure the current and future success of this event. Below is a brief overview of sponsorship opportunities. All donations are tax deductible.

Click here to register for 2025 sponsorship!

Full Throttle Level – $2,500+

• Logo recognition on Facebook and Website page
• Logo recognition at event at premium level
• Logo listed on all promotional material
• Mentions during live interviews
• Free premium parade entry
• Promotional table space day of event at Holland Civic Center
• Option to bring a recruiting table / materials to the event
• Business mention during event
• Business spokesperson at podium day of event

Rev Level – $1,000+

• Logo recognition on Facebook and Website page
• Logo recognition at event in prominent location
• Logo listed on all promotional material
• Business mention during event
• Mentions during live interviews
• Free parade entry
• Promotional table space day of event at Holland Civic Center
• Option to bring a recruiting table / materials to the event

Ignition Level – Up to $999

• Name recognition on social media
• Name recognition at event
• Business mention during event
• Business name listed on promotional material
• Free parade entry (for donations of $500 value or more)